#02
Sallve Super Ativos
Client: Sallve
Agency: MAGENTA
Credits: Creative Concept, Script & Copy
Year: 2024
Sallve introduced a new line of five Super Actives, developed for the real needs of Brazilian skin.
To support the launch, we positioned the brand within the dermocosmetics space, bringing a more technical and routine-driven approach to its communication.
At the same time, we translated this expertise through Sallve’s own tone of voice: making science feel honest, accessible and part of everyday life.
From this, we built a narrative that connected advanced skincare with real routines and real skin.
Advanced routines for real skin.
Agency: MAGENTA
Credits: Creative Concept, Script & Copy
Year: 2024
Sallve introduced a new line of five Super Actives, developed for the real needs of Brazilian skin.
To support the launch, we positioned the brand within the dermocosmetics space, bringing a more technical and routine-driven approach to its communication.
At the same time, we translated this expertise through Sallve’s own tone of voice: making science feel honest, accessible and part of everyday life.
From this, we built a narrative that connected advanced skincare with real routines and real skin.
Advanced routines for real skin.