#03
Iguatemi Mother’s Day
Client: Iguatemi
Agency: DAVID São Paulo
Credits: Script & Copy
Year: 2025
For Mother’s Day, we responded to a growing narrative around motherhood, often framed through a heavier, more overwhelming lens.
We chose to shift this perspective, highlighting a lighter and more uplifting side of the relationship.
The campaign was built around the idea that a mother’s love lifts us up, featuring Brazilian model Carol Trentini and her son Benoit.
Motherhood can be lighter.
Agency: DAVID São Paulo
Credits: Script & Copy
Year: 2025
For Mother’s Day, we responded to a growing narrative around motherhood, often framed through a heavier, more overwhelming lens.
We chose to shift this perspective, highlighting a lighter and more uplifting side of the relationship.
The campaign was built around the idea that a mother’s love lifts us up, featuring Brazilian model Carol Trentini and her son Benoit.
Motherhood can be lighter.