#06
Movimento Não é Normal
com Taís Araújo
Client: Bayer
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2021
The movement “Not Normal” was created to raise awareness about Abnormal Uterine Bleeding, a condition that affects 1 in 3 women and is often overlooked or untreated.
For centuries, women’s pain has been normalized.
This campaign set out to change that.
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2021
The movement “Not Normal” was created to raise awareness about Abnormal Uterine Bleeding, a condition that affects 1 in 3 women and is often overlooked or untreated.
For centuries, women’s pain has been normalized.
This campaign set out to change that.