#06
Liberdade Vem de Dentro
com Manu Gavassi
Client: Bayer
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2021
The movement “Freedom Comes from Within” was created to remind women that decisions about their health and contraception belong entirely to them.
Featuring Brazilian singer and actress Manu Gavassi, the campaign connected contraceptive choice with personal autonomy — showing that the choices a woman makes say everything about who she is.
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2021
The movement “Freedom Comes from Within” was created to remind women that decisions about their health and contraception belong entirely to them.
Featuring Brazilian singer and actress Manu Gavassi, the campaign connected contraceptive choice with personal autonomy — showing that the choices a woman makes say everything about who she is.