#01
Dove Shower Oil
Client: Unilever
Agency: DAVID São Paulo
Credits: Creative Concept, Script & Copy
Year: 2025
To launch Dove’s new Shower Oil, we identified an opportunity to reposition the shower from a functional routine into a sensorial self-care ritual, aligning with the growing conversation around indulgence and everyday luxury.
From this, we developed a concept that translated this feeling into a narrative-driven campaign — where the product experience couldn’t be explained, only felt.
Some sensations can’t be explained. Only felt.
Agency: DAVID São Paulo
Credits: Creative Concept, Script & Copy
Year: 2025
To launch Dove’s new Shower Oil, we identified an opportunity to reposition the shower from a functional routine into a sensorial self-care ritual, aligning with the growing conversation around indulgence and everyday luxury.
From this, we developed a concept that translated this feeling into a narrative-driven campaign — where the product experience couldn’t be explained, only felt.
Some sensations can’t be explained. Only felt.
#02
Sallve Super Ativos
Client: Sallve
Agency: MAGENTA
Credits: Creative Concept, Script & Copy
Year: 2024
Sallve introduced a new line of five Super Actives, developed for the real needs of Brazilian skin.
To support the launch, we positioned the brand within the dermocosmetics space, bringing a more technical and routine-driven approach to its communication.
At the same time, we translated this expertise through Sallve’s own tone of voice: making science feel honest, accessible and part of everyday life.
From this, we built a narrative that connected advanced skincare with real routines and real skin.
Advanced routines for real skin.
Agency: MAGENTA
Credits: Creative Concept, Script & Copy
Year: 2024
Sallve introduced a new line of five Super Actives, developed for the real needs of Brazilian skin.
To support the launch, we positioned the brand within the dermocosmetics space, bringing a more technical and routine-driven approach to its communication.
At the same time, we translated this expertise through Sallve’s own tone of voice: making science feel honest, accessible and part of everyday life.
From this, we built a narrative that connected advanced skincare with real routines and real skin.
Advanced routines for real skin.
#03
Iguatemi Mother’s Day
Client: Iguatemi
Agency: DAVID São Paulo
Credits: Script & Copy
Year: 2025
For Mother’s Day, we responded to a growing narrative around motherhood, often framed through a heavier, more overwhelming lens.
We chose to shift this perspective, highlighting a lighter and more uplifting side of the relationship.
The campaign was built around the idea that a mother’s love lifts us up, featuring Brazilian model Carol Trentini and her son Benoit.
Motherhood can be lighter.
Agency: DAVID São Paulo
Credits: Script & Copy
Year: 2025
For Mother’s Day, we responded to a growing narrative around motherhood, often framed through a heavier, more overwhelming lens.
We chose to shift this perspective, highlighting a lighter and more uplifting side of the relationship.
The campaign was built around the idea that a mother’s love lifts us up, featuring Brazilian model Carol Trentini and her son Benoit.
Motherhood can be lighter.
#04
Liberdade Vem de Dentro
com Bruna Marquezine
Client: Bayer
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2022
As part of Bayer’s “Freedom Comes from Within” campaign, we partnered with Brazilian actress Bruna Marquezine to expand the movement to more women.
The campaign connected freedom to women’s health and family planning, empowering women to make choices about their bodies, careers, and dreams.
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2022
As part of Bayer’s “Freedom Comes from Within” campaign, we partnered with Brazilian actress Bruna Marquezine to expand the movement to more women.
The campaign connected freedom to women’s health and family planning, empowering women to make choices about their bodies, careers, and dreams.
#05
Liberdade Vem de Dentro
com Manu Gavassi
Client: Bayer
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2021
The movement “Freedom Comes from Within” was created to remind women that decisions about their health and contraception belong entirely to them.
Featuring Brazilian singer and actress Manu Gavassi, the campaign connected contraceptive choice with personal autonomy — showing that the choices a woman makes say everything about who she is.
Agency: CRANE
Credits: Creative Concept, Script & Copy
Year: 2021
The movement “Freedom Comes from Within” was created to remind women that decisions about their health and contraception belong entirely to them.
Featuring Brazilian singer and actress Manu Gavassi, the campaign connected contraceptive choice with personal autonomy — showing that the choices a woman makes say everything about who she is.